HEALTHCARE BUSINESS DEVELOPMENT ·  OPERATIONS · CLINICAL STRATEGY

Solve what’s stalling growth, execution, and adoption.

I help healthcare companies uncover the bottlenecks behind missed opportunities, unclear positioning, broken workflows, and products that struggle in the real world.

I don’t stop at diagnosis. I help sharpen the story, open the right doors, simplify the workflow, and turn strategy into execution.

Clinical judgment. Business instincts. Systems thinking. Hands-on execution.

HEALTHCARE BUSINESS DEVELOPMENT · OPERATIONS · CLINICAL STRATEGY

Jon Iken, RN, healthcare operator and founder

13+ years in healthcare · Registered Nurse · Founder · Healthcare Technology

A man wearing a blue blazer and light pink shirt smiling in an office setting with plants and artwork in the background.
A man wearing a blue blazer and light pink shirt smiling in an office setting with plants and artwork in the background.

Better care.

Better care.

Flow lines around a blue dot on a black background.

More traction.

More traction.

WHERE I ADD VALUE

The biggest problems usually live between functions.



That’s where I’m most useful: connecting growth, operations, clinical reality, and execution.

WHERE I ADD VALUE

Business Development & Partnerships

Icon of two people inside a circle, representing a user or group.

Great products still stall when the story is fuzzy, the right relationships are missing, or follow-through disappears.

I help sharpen positioning, identify opportunities, prepare the conversation, build relationships, and create a clearer path from introduction to next step.


When work depends on memory, heroics, or unclear ownership, execution slows.

I map the bottlenecks, clarify ownership, simplify the workflow, and build practical systems people can actually use.

Blue gear icon inside a circle on a black background.

Operations & Execution


Healthcare Strategy & Technology

Blue line chart icon with three ascending bars inside a circle, representing growth or analytics.

Healthcare strategy often breaks in the gap between how something was designed and how people actually work.

I bring frontline clinical judgment into product, workflow, adoption, messaging, and implementation decisions before the market or the clinician exposes the gap.


Abstract blue wave lines on a black background.

HOW I WORK


Start with the problem, not the org chart.

I can step into the team, own a defined problem, or serve as a strategic operator when the path forward isn’t obvious.


Embedded Roles

Step into the team where clinical perspective, commercial thinking, operational judgment, or hands-on execution is missing.

Blue briefcase icon inside a circle on a black background.

Project Work

Own a defined problem or opportunity, diagnose what’s getting in the way, and build a practical path to a measurable result.

Icon of a smartphone with horizontal lines representing text, enclosed in a blue circle.


Advisory & Collaboration

Pressure-test decisions, challenge assumptions, connect perspectives, and help leaders get to the next move faster.

Icon of two people inside a circle, representing a group or community.




EXPERIENCE I BRING


I’ve worked across the system, so I see the handoffs others miss.

FOUNDER & OPERATOR

I’ve had to make the whole thing work.

A blue neon icon of a rocket ship inside a circle.

Building and operating a healthcare business taught me what strategy looks like when customers, vendors, marketing, operations, technology, and a hundred competing priorities collide.

It taught me to see the whole system, prioritize quickly, and keep moving when there isn’t a perfect answer.

Building and operating a healthcare business taught me what strategy looks like when customers, vendors, marketing, operations, technology, and a hundred competing priorities collide.

It taught me to see the whole system, prioritize quickly, and keep moving when there isn’t a perfect answer.


Blue outline light bulb icon inside a circle on a black background.

HEALTHCARE INNOVATION

I translate across people who see different problems.

Clinicians, founders, operators, customers, and healthcare companies often describe the same problem in completely different language.

I’m comfortable in that middle, finding the shared issue, connecting perspectives, and helping turn it into a decision.

Clinicians, founders, operators, customers, and healthcare companies often describe the same problem in completely different language.

I’m comfortable in that middle, finding the shared issue, connecting perspectives, and helping turn it into a decision.


Blue heart inside a blue circle on a black background.

CLINICAL TECHNOLOGY

I know why adoption fails even when the technology works.

More than 13 years across acute and post-acute healthcare, along with EMR adoption and super-user experience, taught me how workflow, trust, usability, and implementation determine whether a technically sound solution actually gets used.

I know why adoption fails even when the technology works.


ABOUT


Hi, I’m Jon.

I’m usually the person who notices the thing everyone else is talking around.

I’m a Registered Nurse, founder, operator, and lifelong technology nerd with more than 13 years across acute and post-acute care, case management, operations, and healthcare technology.

That range taught me to look beyond the obvious problem and ask how people, incentives, workflows, technology, and execution are interacting.

I like the messy questions: Why isn’t this working? What are we missing? Who needs to be in the room? What would make this actually usable?

“I care about what happens after the meeting ends.”

LET’S TALK


What are you trying to move forward?

Growth opportunity not converting? Workflow breaking down? Product needs a clinical reality check? Team stuck between strategy and execution?

Tell me what you’re trying to accomplish, what’s getting in the way, and where you need momentum.

We can start there.